At The Motherhood Center, we are committed to providing education and support around all aspects of the perinatal experience, including infant feeding. One important way we do this is by engaging in conversation with organizations that serve new mothers and birthing people, to better understand the challenges they face and how different resources are being developed in response.
In this Q&A, we spoke with Jessica Wang, CEO of Rumble Tuff, a company that has supported families through infant feeding for over 30 years. Drawing from both personal experience and professional leadership, Jessica offers insight into how their team approaches product design, integrates feedback from parents and clinicians, and aims to respond to the emotional realities of the postpartum period.
This interview is shared as part of our broader mission to raise awareness, reduce stigma, and offer practical education for families navigating the complex transition into parenthood.
What inspired the creation of your breast pump brand?
“As a working mom of three, I had experience with a wide range of breastfeeding products. When a product was truly helpful, I wanted to ensure other mothers had access to it as well. And when a product didn’t meet my needs, it inspired me to think critically about how it could be improved to better support the diverse experiences of breastfeeding parents.”
How does your brand support new mothers/birthing people through the breastfeeding journey?
“We support new parents by truly listening—through feedback from IBCLCs, customer service conversations, product reviews, and direct input from moms. This insight helps us not only improve our current products, but also develop thoughtful, practical solutions that respond to real challenges families face during their breastfeeding journey.”
What are the key features of your breast pumps that address comfort and efficiency?
“Every feature we include is really about making things easier and more comfortable for parents. Our Waveform technology holds peak suction just a bit longer to help express more milk, more efficiently. We built in a Memory Mode that saves your favorite settings, and even made it easy to switch to manual pumping with a simple add-on handle. All of our pumps are super lightweight—under a pound—and we offer over 15 flange sizes because one-size-fits-all never really fits anyone.”
How do you ensure your pumps are user-friendly for postpartum individuals who may be experiencing exhaustion or PMAD symptoms?
“We know the postpartum period can be incredibly overwhelming—especially for parents experiencing exhaustion or PMAD symptoms, the parents on our team have been there. While we do our best to ensure our products provide actual features that make a difference in a parents pumping experience, we acknowledge that we have a duty to share important information and resources via our social media as well. Through relationships we build with important resources like The Motherhood Center of New York and others, we make sure we are always keeping it real with parents and sharing factual and supportive information on topics that matter. One topic we recently spoke about is D-MER, which can be startling to a new pumping parent and one that might not often be talked about but is temporary and experienced by many.”
What resources or support does your company offer to normalize the struggles around feeding?
“Our team is made up of real parents who understand that feeding isn’t always easy—and that there’s no one “right” way to do it. That’s why we’re committed to sharing honest, judgment-free education, tips, and resources to help families feel seen and supported. Whether a parent is exclusively pumping, combo feeding, or just getting started, our goal is to support them in whatever feeding journey feels right for them—with tools that feel manageable and empowering, not frustrating.”
Have you collaborated with lactation consultants, doulas, or mental health professionals in designing or improving your product?
“Yes! Collaboration with other professionals is very important in our process. We talk with and share products with a wide range of professionals, to get their feedback. Our development team uses their input to refine our products and create new solutions that meet real needs. We did this most recently with our re-launch of Slim-Cups, our universal collection cups. Our moms determined they didn’t quite make the mark and we worked with some skilled IBCLCs who helped us get them right where they needed to be, ensuring we delivered on our promise to provide well thought out and refined products that solve problems, not make them worse.”
Are your products covered by insurance? If so, which providers?
“Currently in the United States, ALL insurance companies are required to provide some type of breast pump. The specific pump(s) covered will depend on the parent’s policy, but many aren’t aware of this benefit. In addition to breast pumps, insurance may cover supplies like breast milk storage bags, replacement parts, and even lactation care. Our Pump Placement Program is designed to help parents navigate this process. We’re here to raise awareness about these coverage options and connect families with the resources they need in their area.”
Do you offer a range of models for different budgets or financial aid for those who need support?
“Maintaining accessibility to high quality breastfeeding supplies is important to us, and we do offer 3 models that we feel meet most budgets. We do not currently offer financial assistance, because most breastfeeding supplies are covered by health insurance – a process we can help navigate. When we cannot match a parent with a Durable Medical Equipment provider, we do offer a monetary discount. We also have an affordable hospital grade rental program, for parents who need something a little stronger.”
What is one thing you wish all mothers/birthing people knew about pumping?
“Pumping is breastfeeding. And it shouldn’t hurt (please reach out for help if it is!) You are doing an incredible job, and you’re not alone in this. Whether you’re pumping for a day or a year, whether it’s going smoothly or you’re navigating some bumps in the road—your journey is YOURS, and it can be beautiful.”
Hearing from leaders like Jessica Wang helps deepen our understanding of how feeding intersects with mental health, identity, and the realities of early parenthood. At The Motherhood Center, we continue to emphasize that there is no one “right” way to feed a baby—only what works best for the parent, the baby, and the family.
We appreciate the opportunity to engage in meaningful conversations with organizations working to improve the feeding experience. These discussions reflect a shared interest in creating more informed, more compassionate systems of support for mothers and birthing people.
If you or someone you know is struggling during pregnancy or postpartum, The Motherhood Center offers a range of treatment options from support groups to outpatient therapy and our unique Perinatal Day Program. Learn more at themotherhoodcenter.com or call 212-335-0034.
Together, we can continue to shift the conversation, normalizing struggle, and centering care.